What Makes it Special
Face Value Salon is an award-winning Aveda lifestyle salon and a second-generation family business, founded by Lucinda and David Riley and now led by their daughter, Lisa Stafford Gladwell, a transition profiled in the trade publication Salon Today. The salon’s stated philosophy is beauty from within, and in practice that means an appointment here is structured as an experience rather than a transaction: a real consultation, a scalp massage, and a finished style, followed by a retail wall deep enough that you can take the results home with you.
Why Women Love It
The pampering is built into the standard service, not sold separately. Every precision cut and color appointment includes an Aveda stress-relieving scalp, neck, and shoulder massage, a customized consultation, a shampoo, and a blow-out style. Complimentary stress-relieving treatments and hand massages come with a regular visit. For a mother who rarely sits still, that structure is the point: roughly an hour and a half where someone else is looking after you.
The confidence piece comes from a consultation. Colorists work one-on-one to build a shade around your skin tone, eye color, personality, and how much upkeep you actually want, using Aveda Full Spectrum color, which is up to 99 percent naturally derived and mixed by hand for each guest. Stylists work at a range of experience levels and price points, so you can find the right fit and stay with that person for years. Gray coverage, balayage, a first attempt at going lighter, or a wedding-morning look for you and your whole party are all handled in-house or on location.
The product selection is a genuine draw. The retail area carries the Aveda line across hair, skin, makeup, and body, alongside cosmeceutical skin care, so a visit can double as the restock you keep meaning to get to. The salon also directs a portion of every dollar spent toward local and global causes, including the Aveda Earth Month clean-water campaign each April.
What To Expect On Your First Visit
The salon is in Suite 100 at 490 Westfield Road and 29, with parking directly out front. Book by phone or online, allowing an extra few minutes the first time to create an account in the booking system. Your appointment opens with a consultation about what you want and what your hair does at home, and your stylist quotes the cost before beginning any work. From there, expect the scalp massage, the shampoo, and a finished style you can walk out with. Thicker, longer, or textured hair requires a longer appointment block, so mention that when you book. Before you leave, ask your stylist to write down what they used; the retail area is right there, and consultations at the makeup and skin care shelves are part of the visit.
