Zinnia Communications Launches VirginiaSummerCamp.com, a Statewide Directory for Families and Camp Programs
New platform connects Virginia families to hundreds of day and overnight camps across the Commonwealth and beyond.
Charlottesville, VA —October 2025— Zinnia Communications, publisher of CharlottesvilleFamily magazine, proudly announces the launch of VirginiaSummerCamp.com, a comprehensive statewide directory designed to help families find the perfect camp experience for their children.
Founded by publisher Jennifer Bryerton, M.A.Ed., VirginiaSummerCamp.com serves as a trusted resource for parents seeking day, overnight, and specialty camps across Virginia and neighboring regions. The site features an intuitive search by age, location, interest, and accreditation, making it easier than ever for families to discover enriching programs that match their children’s personalities and passions.
“As a mom of four and long-time camp fair organizer, I know firsthand how transformational the camp experience can be,” said Bryerton. “Our goal is to give parents a reliable, easy-to-navigate tool to explore all that Virginia’s incredible camp community has to offer — while also helping local camps thrive through greater visibility and connection.”
The new directory complements Zinnia Communications’ growing network of family media platforms, including CharlottesvilleFamily magazine, Roanoke Valley Family, and TheBiblioParent.com, an emerging literary community and bookstore for parents and educators.
In addition to searchable listings, VirginiaSummerCamp.com offers resources for camp directors, including advertising, promotional opportunities, and expert marketing insights to help programs reach more families. The directory also features camp counselor job listings, editorial content, planning guides, and checklists for parents preparing for summer camp season.
With more than 30 years of experience in education, publishing, and community engagement, Bryerton and her team are continuing their mission to support Virginia families through trusted, locally rooted media.
About Zinnia Communications
Zinnia Communications publishes CharlottesvilleFamily and Roanoke Valley Family magazines, along with VirginiaSummerCamp.com and TheBiblioParent.com. Founded by Jennifer Bryerton, M.A.Ed., Zinnia provides print, digital, and event-based platforms that connect Virginia families, educators, and small businesses. The company’s mission is to make parenting easier and growing up fun through inspiring, community-driven media.
Websites:
CharlottesvilleFamily.com